Well, I gave each player a choice of being an existing Great Old One, or a new one, filling in some dark hole.
With Cthulhu and Hastur knocked out in the first two games, Nyarlathotep a Neutral, and Yog-Sothoth represented by his Cult (a rejected role for this game), I offered up:
Yig or Pierce Hawthorne (an old, hateful man who bonded with a dragon in order to get revenge upon the world, figured it would be fitting, as with the dragon power he'd be right up there anyways)
Eihort or Curious George (a being of pure whimsy and destruction with no care to the consequences certainly seemed like it could be raised to dark beinghood)
Shub Niggurath or Shuma Gorath (Shuma is basically a Great Old One not made in the Lovecraftverse)
Bokrug or The Maw (Think if a beholder and Azathoth were blended together and then used in numerous RPG campaigns I've run)
Ithaqua or Balrog (A Balrog is an Earthly demonic type creature from the past, figured it would like a renewed chance at existence, and thus a spot in the game)
Quachil Uttaus or Skynet (what's more Lovecraftian than human science attempting to destroy humanity?)
Pierce Hawthorne ended up with Waloan as I knew he'd want the role, and I didn't see a problem with the mafia getting offered the same role.
Fun game zyx. I was a little disappointed that I was the jester in this game, opposed to me being the cult leader in the first game. I just really liked being involved and reading along, but I did that even after I got myself killed off! Cool game overall.
I tried to make myself look like I was recruited into a cult with my night write power, but nobody really followed it.